Brief description:
The system of customer relationship management (CRM) is the software product developed during the time of 2007 and 2008.(only used in our company ,not sold to outside)
CRM is the breviation of Customer Relationship Management .In the whole lifetime of customers ,CRM  centres in customers and it faces to  the SMEs,especially the growth-oriented enterprises,which have complex business and certain sale progress and needs professional sales groups and whose salesmen have to track management of their sale chances and their sale program .
CRM can solve the following problem efficiently:
How to let the staffs  to know the variable market information rapidly and conveniencely?
How to send your latest product news to your customers in time and in quantity?
Why salesmen can’t track the complex sales line?
How to shorten the time of your product selling?
Why there are a lot of repeat work,and sometimes there are many mistakes unexpected?
 How to avoid the lost of important customers and information because of someone’s seperation ?
Why we always can’t do the after-sale service well?

CRM as an advanced solution of sales management,it can realize:
1.The unified management of the detail information of  customer sourses,customers,contacts,and the customers’ organization  .In the sales progress ,it can realize vital records,unified management,and the search ,share of related information,and the control of edition.In the range of management, chief salesmen of different layers can distribute and regulate customers and sales chances,besides ,it can realize unified management and share of customers, from different departments,differert businesses,and different areas .
2.The whole-process sales,service,information research,automatic and intelligent statistic analysis,the performing  from tracking business chances to playing an order,the whole-process dynamic management of the service,the collabrotion of work and the sharing of knowledge ;dynamic information and alarmation; management of sales plans and schedules;functional contact models.
3.Scalable platform of sales management.It can realize group management of multidepartments .Work group works in special customers and can realize tracking management of  whole sales.;sales management can realize the unified management of multidepartment ,multibusiness ,and multiareas.’
4.various supply of  system tools,the mail system integration with the information of customers,contacts and staffs ;powerful system of informationdistribution,contacts,calendars,file managements,bookmarks,online chat,bulletin boards,mailing lists.
       Backgrouds of development.
      CRM is the source of stategic change from ‘products ‘to ‘customers ‘in the set of the network economic ,and the environment of global competition.
It helps to the optimization of the markets,sales,service and support ,all these business process,and also can realize the intelligent analysis of the information of customers and marketing,so as to develop the potential customers ,and enlarge the market shares ,and increase efficiency.
Reasons for the need of CRM:
Here are some simple examples:
How to send your latest product news to your customers in time and in quantity?
Why salesmen can’t track the complex sales line?
How to shorten the time of your product selling?
Why there are a lot of repeat work,and sometimes there are many mistakes unexpected?
 How to avoid the lost of important customers and information because of someone’s seperation ?
Why we always can’t do the after-sale service well?

Basic functions:

Customer management, contact management, business management analysis, business management, order management, pricing automation, contract management, cost management, time management, the potential customer management, service management, marketing management, competitors management, knowledge management, project management, E-commerce, after the upgrade also includes a call center, partnership management, business intelligence, and so on.
        The features of the system
 Custom business process  , norm the sale and market service process of the entire enterprise . realize the personalized service ,support and deal with the complicate business process, expand the market, increase sales channels.
 Using the technology which combined  the web application based on the B/S mode multi-storey with the E-commerce Platform based on the XML. Realized  remote communications,remote access,reduce the maintenance cost sharply.It is exutable in  Intranet and Internet,so salesmen can access the system resource at anywhere and any time.
 Through Internet,the management changed from inner view type to outer view type,so as to fully manage the sales organization,customers,and partners both at home and abroad ,and improve the  corn competition ; from every sides to learn and analyse and catch our customers’needs.,and to provide personalized products and service to improve the experience of them,and to improve customers’ satisfaction and loyalty.
 We take ‘customer first ‘as our main line. Integrate sales automation, marketing automation,  service automation, optimize enterprise business processes so that the operations work together; provide a platform for marketing, sales and service to customers to  unify; ensure that the various departments promptly complete understanding of customers, make clients eliminate the existence of islands of information ,so that the various departments meet the information sharing, operational synergies.
Snowball-the accumulation of customer information, customer information is no longer a simple contact information, including contact with the customer, the business customer, client dynamics, the dynamic competitors, contact information, etc., with the CRM system The use of the in-depth, customer-related information will be snowballing growth, customer information will be continuously improved, so as to provide effective corporate decision-making analysis of information assurance.